Sue Hornsby

Creative Director at NSPCC

Sue graduated from Northumbria University in 2006 with a First Class Honours in Graphic Design and began her career at branding agency Fivefootsix, working with varied clients ranging from Ben & Jerry's to Vita Coco and BBC Children in Need. A love of working in the charity sector led her to take a role as senior designer at the NSPCC's in-house creative team and she quickly went on to become creative director. As creative director, Sue has overseen a transformation of the organisation's creative output, including their successful rebrand in 2014. She led on the creative for the rebrand, after winning the pitch against several globally renowned agencies — a fantastic feat in a sector that often relies on external agencies rather than putting trust in their internal design team. The rebrand proved so successful that it earned the team a Fresh Award Gold for best in-house studio in 2015. She also developed the creative for the NSPCC's award winning PANTS campaign, helping to prevent child sexual abuse through a clear and simple child-friendly concept. The campaign was recognised by numerous awards including the Marketing Society, Fresh, and got into WARC's Global top 100 marketing campaigns.

Jason Pamental

Senior Director of Design & Technical Strategy at Isovera

Jason is the Senior Director of Design and Technical Strategy at Isovera ( There he leads the design and development team, leads workshops, and works with clients establishing their digital strategy. A seasoned design and user experience strategy leader with over 20 years’ experience on the web including both hands-on and leadership in creative and technical roles. Projects range from Ivy League and High Tech to the NFL and America’s Cup. He also researches and writes on typography for the web: he has authored Responsive Typography from O’Reilly, articles for .Net Magazine, PRINT Magazine, HOW, Typecast Blog,, and others. He’s a frequent speaker and workshop leader, having presented at over 50 national and international conferences and featured on numerous podcasts, including The Web Ahead, Boagworld, and Creative Briefs. The real story: mainly, he just follows @aProperCollie around Turner Reservoir, posting photos on Instagram.
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Steph Hay

Head of Content Strategy, Culture, and AI Design

Steph is an author, speaker and current Head of Content, Culture, and AI Design at Capital One. She designed the voice conversation of Capital One’s Alexa skill on Amazon Echo and leads “What’s Up Thursday,” a weekly share-out for 350 designers across 11 locations. She's also a journalist who pioneered content-first design andLean Content testing, co-founded FastCustomer and Work Design Magazine, mentored at 500 Startups, and made

Carla Silvey

Product Management Director | UX Design Leader

Carla is passionate about doing the hard work to make design feel simple. She is endlessly curious about what makes people tick, and believes that’s the magic behind creating great experiences. She likes to build teams, processes, and culture that deliver on that magic, especially for less-sexy & more complex products (think: insurance). She has been designing digital and personal experiences since the last century. Carla is also an evangelist for women in the workplace, and has had multiple roles supporting women’s leadership. Most recently, she launched a pilot for local women’s career network, creating a space for mid-career women to develop and refine strategies for doing work they love. She likes to be connected to great folks.